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ALEXANDRIA, VA, May 8, 2003 – The Satellite Broadcasting and Communications Association has promoted Alex Breckon to vice president, business development, reporting to SBCA President Andrew Wright. Breckon’s responsibilities will include building association membership as well as creating and developing programs that benefit the satellite industry.

Breckon has been with the SBCA since 1998 and was most recently a Senior Director. During his tenure Breckon was chiefly responsible for the successful launch of the SBCA National Standards and Testing Program, which he will continue to oversee. Under his supervision more than 21,000 satellite system installation technicians have been trained and tested, helping the industry to retain its edge in customer satisfaction and service. Breckon has also worked on SBCA programs including SkyFORUM and the upcoming Retailer Rally, authored reports on competitive industry issues for SBCA members, and managed a staff including the PR, marketing, education, membership and administrative divisions.

“I have great respect for Alex and his many talents,” said Wright. “This promotion recognizes the positive impact he has had on our members and the valuable contributions he has made to this organization and this industry.”

Breckon is a graduate of Ursinus College in Collegeville, Pa., with a BA in political science. Prior to joining SBCA, he worked at the Washington, D.C.-based Woodrow Wilson International Center for Scholars in Western European studies and had been an archaeology research assistant at the National Museum of Natural History in Washington, D.C. He currently resides in the Capitol Hill section of Washington, DC.

The Satellite Broadcasting and Communications Association ( is the national trade organization representing all segments of the satellite industry.  It is committed to expanding the utilization of satellite technology for the broadcast delivery of video, audio, data, music, voice, interactive and broadband services.  The SBCA is composed of DBS, C-band, broadband, satellite radio, and other satellite service and launch vehicle providers, content providers, equipment manufacturers, distributors, retailers, encryption vendors, and national and regional distribution companies that make up the satellite services industry.